You may be in a position to influence the formation of a corporate blog in your organisation.

To find out if there is a solid business case, you need to write some kind of plan. There are a dozen ways or more to put a project proposal together, but they generally contain:

• an executive summary,
• a high level concept description,
• some kind of audience needs analysis,
• issues/risks and likely mitigation strategies, and
• indicative costings/timings.

Note: They do not have to be in this format or this order.

Over the next couple of weeks I’ll put out articles addressing each of these points, based on what I have seen work to date in 20 years plus in and around government.